News | Roaring Media
NEWS
News and announcements from Roaring Media.
News and announcements
The latest articles are listed below. Each article is a native WordPress post and can be edited under Posts.
WCAG 2.2 puts the conversion path inside the accessibility conversation
The W3C’s web accessibility criteria have direct relevance to campaign landing pages, forms, and interactive destinations.
Gmail sender rules matter after the paid-media click
Google’s email sender guidance is relevant when an advertisement triggers an automated email sequence or lead-nurture follow-up.
Core Web Vitals belong beside content quality, not in place of it
Google’s documentation frames Core Web Vitals as user-experience measures within a wider page experience picture, not a replacement for relevance.
Gmail sender guidance matters when SEO builds an email audience
Google’s sender standards apply to email infrastructure, a reminder that organic discovery and lifecycle communication need separate but connected disciplines.
FTC endorsement guidance belongs in paid creative QA
The FTC’s explanation of endorsement disclosures has practical implications for paid social, influencer content, testimonials, and other campaign proof.
Google’s AI-features guidance calls for content quality, not a shortcut
Google says the usual SEO foundations apply to its AI search features, making coordinated content and technical work more useful than speculative channel pivots.
Gmail sender rules make lifecycle hygiene a marketing concern
Google’s sender guidelines explain authentication and message requirements, linking lifecycle marketing performance to technical and list-management discipline.
WCAG 2.2 belongs in channel planning, not only web QA
W3C’s web accessibility criteria affect landing pages and conversion paths that digital campaigns depend on, so marketers should involve accessibility early.
Google says AI search features do not call for special markup
Google’s Search Central guidance says AI Overviews and AI Mode use familiar SEO foundations, countering the urge to buy into unverified optimization formulas.
WCAG 2.2 is a reminder that brand experience includes access
The W3C’s accessibility recommendation offers concrete criteria that brand teams can bring into digital identity and experience decisions.
Google’s AI-search guidance reinforces the value of clear expertise
Google’s documentation says familiar search fundamentals apply to AI features, a useful reminder to brand teams not to confuse distinctive messaging with obscurity.
FTC endorsement guidance puts proof next to the promise
The FTC’s endorsement guidance explains how endorsements and material connections affect advertising disclosures, an important constraint when shaping brand claims and proof.