What WCAG 2.2 describes
The W3C WCAG 2.2 specification defines testable web content criteria, including focus appearance, target size, dragging movements, and accessible authentication.
It is a web accessibility standard, not a paid advertising manual. Yet campaign traffic arrives at websites where these interaction criteria can affect whether people complete a task.
Include destination pages in campaign QA
A paid campaign’s creative can be clear while its form controls, validation messages, or mobile targets make response difficult. Review the actual destination and full interaction, not just the ad preview.
Marketers can coordinate with web teams on keyboard use, visible focus, contrast, labels, and error recovery before spending begins. This is especially important when a campaign depends on an application or multi-step form.
Use the standard as a shared starting point
Our interpretation is to include accessibility checks in campaign launch criteria and maintain reusable landing-page components. That helps avoid treating every new campaign as an exception.
WCAG offers concrete reference points but does not guarantee every user will encounter no barriers. Feedback, testing, and prompt correction remain necessary as offers and pages change.
From perspective to practice.
See how this subject connects to the work we do.
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