News | Roaring Media
NEWS
News and announcements from Roaring Media.
News and announcements
The latest articles are listed below. Each article is a native WordPress post and can be edited under Posts.
Permission Records Should Travel With Every Lifecycle Message
Google’s sender rules make unsubscribe operations a concrete part of campaign architecture.
Email Authentication Belongs in Campaign Planning
Google’s published Gmail requirements show why deliverability work starts before the campaign is written.
Gmail Sender Guidance Makes Authentication an Operations Issue
Google specifies authentication and unsubscribe expectations; senders should verify configuration and list workflows.
Social Content Can Support Discovery Without Becoming Search Bait
Google’s AI-search guidance emphasizes helpful, people-first content, a useful standard for social publishing too.
Accessible Social Video Starts Before the Export
WCAG 2.2 gives teams concrete accessibility criteria to consider in video and social publishing workflows.
Apple’s app privacy details prompt better questions about CRM data
Apple’s App Store documentation describes developer disclosures about data collection and use, highlighting the importance of accurate data maps across mobile and CRM systems.
Social Endorsements Need Clear Disclosure, Not Guesswork
FTC guidance explains when material connections should be disclosed; brands need a usable creator review process.
NIST’s AI risk framework offers useful questions for CRM automation
NIST describes a voluntary framework for managing AI risks, which can help CRM teams assess where automated recommendations need controls and human oversight.
Gmail sender guidelines expose the dependencies behind CRM email
Google’s sender requirements reach beyond the marketing platform, making ownership across CRM, domain configuration, and lifecycle operations essential.
FTC endorsement guidance should shape creator briefs
The FTC explains disclosure expectations around endorsements and material connections, a practical issue for influencer content and customer stories.
Gmail sender guidelines make email part of the content system
Google’s sender guidance concerns authentication and message practices, reminding creative teams that compelling email depends on operational stewardship too.
WCAG 2.2 is a useful prompt for accessible content production
The W3C’s accessibility specification focuses on web content, and its principles have practical implications for how creative assets connect to digital experiences.