The source sets practical criteria
The W3C’s WCAG 2.2 specification gives testable success criteria for accessible web content, including focus appearance, target size, and accessible authentication.
It describes a technical recommendation rather than campaign strategy. But paid traffic, email links, and social referrals all lead people into digital experiences governed by those interactions.
Make campaign destinations usable
A marketing plan should review the whole path from message to landing page, form, and confirmation. A campaign can attract relevant interest and still fail people at a difficult interaction.
Before launch, check keyboard operation, visible focus, form labels, contrast, and error recovery on the destination pages. Include the relevant specialists rather than making accessibility a final copy edit.
Let inclusive practice shape the system
Roaring Media’s interpretation is to make accessible components reusable across campaigns. That reduces the temptation to rebuild a one-off page with avoidable barriers whenever a new offer is tested.
WCAG offers a shared reference, not proof of universal usability. Monitor feedback and correct problems as campaigns and interfaces evolve, especially where an important customer action depends on the page.
From perspective to practice.
See how this subject connects to the work we do.
Explore Digital marketing ↗