FTC Endorsement Guidance Makes Disclosure Part of the Partnership | Roaring Media
The FTC explains how material connections and endorsement claims should be handled; campaign planning should make clear disclosure operational.
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Category: News
NIST’s AI Risk Framework Can Give Marketing Teams a Governance Vocabulary | Roaring Media
The NIST framework structures AI risk work around governance, context, measurement, and ongoing management.
Read storyAccessibility Work Needs Owners and Verification, Not a One-Time Checklist | Roaring Media
WCAG’s testable criteria can become repeatable checkpoints in campaign and web operations.
Read storyGoogle’s AI Search Guidance Supports Editorial Discipline, Not a New Content Factory | Roaring Media
Google says established people-first search fundamentals apply to AI features, a useful constraint on content operations.
Read storyProduct Attributes Need to Match the Storefront Customers See | Roaring Media
Google’s product-data documentation makes price, availability, and variant accuracy concrete feed checks.
Read storyProduct Reviews and Creator Claims Need Evidence Behind Them | Roaring Media
FTC endorsement guidance gives commerce teams a reason to review testimonials and creator relationships carefully.
Read storyWCAG 2.2 Gives Video Teams Concrete Accessibility Questions | Roaring Media
W3C criteria clarify caption expectations and help teams design accessibility checks before delivery.
Read storyA Creator’s Disclosure Must Survive the Video Edit | Roaring Media
FTC guidance applies to endorsements; disclosure review must follow the finished video into its placement.
Read storyAI-Assisted Video Still Needs a Named Human Reviewer | Roaring Media
NIST’s AI Risk Management Framework offers a governance lens for responsible AI-assisted creative work.
Read storyGoogle Merchant Center’s Product Data Rules Reward Catalog Discipline | Roaring Media
Google’s product-data specification clarifies required attributes and consistency expectations for shopping listings.
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