What WCAG 2.2 provides
The W3C’s WCAG 2.2 defines success criteria for web accessibility, including criteria related to keyboard operation, labels, focus appearance, contrast, and target size. It is a technical standard for web content, rather than a checklist specific to local search.
The source does not certify an individual location page or guarantee that following a few checks establishes conformance. It gives marketing and development teams testable criteria to consider when people need to find hours, understand service coverage, call, or submit an inquiry.
Check the local tasks people rely on
Test whether a visitor can find the correct address or service area, operate contact controls, read hours, and complete the inquiry path using keyboard and touch. Check labels, focus, link purpose, contrast, and error recovery instead of judging accessibility from a screenshot.
If a business does not serve a physical storefront, do not let design imply a walk-in location. Accessible interaction and factual location claims are distinct obligations, but both affect whether people can make an informed next move.
Build the checks into location governance
A common template can help standardize accessible components, while local owners verify location facts and content. Recheck after template changes and spot-check real pages; an accessible master component cannot correct inaccurate hours or broken local contact details.
For Local Marketing, WCAG offers a useful technical reference for the web experience behind discovery. Define audit scope, repair barriers, and seek qualified accessibility review for conformance claims; Google visibility and accessibility are related to site quality in different ways and should not be conflated.
From perspective to practice.
See how this subject connects to the work we do.
Explore Local Marketing ↗