The journal
Accessible Social Video Starts Before the Export
NEWS / SERVICE
WCAG 2.2 gives teams concrete accessibility criteria to consider in video and social publishing workflows.
What WCAG 2.2 establishes
The W3C’s Web Content Accessibility Guidelines 2.2 define testable success criteria for accessible web content, including criteria relevant to captions, text alternatives, keyboard use, and contrast. WCAG is a technical standard, not a platform-specific social publishing manual.
The source does not say that checking one caption box makes a campaign fully accessible. It offers criteria teams can incorporate into a broader process, with applicability depending on content and the experience being assessed. This distinction matters when a short clip is reused across several feeds.
Make the creative review include access
Plan captions while scripting so spoken information, speaker changes, and meaningful sound are represented accurately. Check that on-screen copy remains readable against its background and long enough to follow; avoid placing essential instructions only in fast-moving visual details.
Provide useful text alternatives where the platform and format allow, and make the post’s written context explain what the clip is about. Human review catches errors automated transcription may miss, including product names, accents, and a sentence whose meaning changes with punctuation.
Adapt the asset for each destination
A crop that works in one feed can cut off text or obscure a demonstration in another. Preview the final variants at realistic screen sizes, check caption controls and contrast, and retain an accessible source version in the asset library for future adaptations.
For social media management, this is a workflow requirement, not a decorative finishing step. Use WCAG as a reference for relevant criteria, test each published experience, and involve qualified accessibility expertise when the project needs a formal conformance assessment.