News | Roaring Media
NEWS
News and announcements from Roaring Media.
News and announcements
The latest articles are listed below. Each article is a native WordPress post and can be edited under Posts.
What Google says about AI features in Search—and why paid teams should care
Google’s guidance explains how AI search experiences relate to ordinary search fundamentals; paid teams should revisit intent and measurement rather than assume a new playbook.
Endorsement disclosures belong in the paid creative review
The FTC’s endorsement guidance makes clear why influencer-style advertising needs truthful claims and disclosures audiences can notice.
Google’s Core Web Vitals guidance is relevant after the paid click
Google defines user-centered loading, responsiveness, and visual stability measures; campaign teams can use them to investigate the destination experience.
WCAG’s Caption Criterion Is Relevant to Social Video Production
W3C specifies captions for prerecorded synchronized media; social teams should plan caption quality and format before publishing.
Apple’s App Privacy Details Matter When Social Campaigns Promote Apps
Apple’s developer guidance assigns developers responsibility for app privacy disclosures, a useful checkpoint for social creative and destinations.
Core Web Vitals Are SEO Evidence, Not a Standalone Ranking Strategy
Google explains the role and limits of Core Web Vitals; technical SEO teams should combine those metrics with broader evidence.
WCAG 2.2 Makes Accessibility a Content and Template Concern for SEO Teams
W3C’s accessibility criteria offer practical checks for pages and components built as part of an organic search program.
FTC Endorsement Guidance Applies to the Social Posts Brands Commission
The FTC explains endorsement and material-connection principles that should shape creator briefs, approvals, and disclosures.
Google’s AI Search Guidance Points Back to Search Fundamentals
Google says its AI search experiences use established Search eligibility principles, not a special optimization guarantee.
Google’s AI Search Guidance Does Not Replace Accurate Local Service Information
Google ties AI feature eligibility to established Search fundamentals; local businesses still need clear, truthful coverage information.
FTC Endorsement Guidance Makes Review Requests a Governance Practice
FTC guidance explains endorsement and disclosure principles; local review routines should avoid steering feedback toward favorable outcomes.
Core Web Vitals Can Surface Friction on Local Service Pages
Google’s documentation defines real-world experience metrics; local teams should pair them with lead-path and device evidence.