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NEWS
News and announcements from Roaring Media.
News and announcements
The latest articles are listed below. Each article is a native WordPress post and can be edited under Posts.
FTC endorsement guidance does not disappear in white-label delivery
The FTC’s explanation of endorsement responsibility is a reminder that behind-the-scenes production still needs client-approved facts and disclosures.
Google’s Gmail sender rules belong in agency fulfillment handoffs
Google’s sender guidance makes email ownership and authentication a shared operational concern when one agency fulfills another’s campaigns.
WCAG 2.2 gives white-label web QA a shared reference point
The W3C standard helps an agency and its production partner define accessibility checks before a client-ready build is handed over.
FTC endorsement guidance matters when a fractional team coordinates creators
The FTC explains disclosure and advertiser responsibilities; shared delivery teams need to make those requirements explicit in the workflow.
WCAG 2.2 belongs in a fractional team’s web delivery brief
W3C’s accessibility criteria give cross-functional teams testable review points for the websites and campaign paths they support.
NIST’s AI Risk Framework gives fractional teams a governance vocabulary
NIST’s voluntary framework can help a distributed marketing team clarify responsibility when AI tools enter research, content, or customer workflows.
Google’s Core Web Vitals guidance adds useful evidence to conversion diagnosis
The search documentation defines experience metrics; it is a diagnostic input, not proof that a faster page guarantees more leads.
WCAG 2.2 puts practical task access inside conversion design
W3C’s criteria offer concrete checks for focus, input, and interaction patterns that affect whether people can complete a website journey.
Google’s AI search guidance is a reason to keep landing pages useful
Google says its AI search experiences rely on foundational search practices; clear, helpful destination content remains a sensible investment.
Gmail’s sender guidance has implications for CRM email operations
Google’s requirements underscore why CRM email workflows need accountable sender identity, authentication, and careful list practices.
NIST’s AI Risk Framework offers a useful lens for CRM automation
The voluntary NIST framework organizes AI risk work around governance and lifecycle practices, a useful contrast to treating automation as a feature toggle.
WCAG 2.2 is a reminder to include keyboard access in CRM work
The W3C standard adds testable accessibility criteria that matter when a CRM becomes an everyday work interface.