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Ideas on strategy, creative, technology, and growth from Roaring Media.
Ideas and field notes
The latest articles are listed below. Each article is a native WordPress post and can be edited under Posts.
A social dashboard should answer a decision, not display everything
Start reporting design with the next content or investment decision rather than a wall of channel totals.
Your social analytics cannot explain a post whose context is missing
Consistent creative metadata makes channel reporting useful for understanding what teams actually published.
Social attribution is a useful clue, not a magic answer
Make room for incomplete journeys and channel reporting limits when connecting social activity to business outcomes.
CRM flexibility should make exceptions visible, not invisible
A flexible revenue system can preserve human judgment while keeping important handoffs legible.
A CRM migration is a chance to decide what deserves to survive
Moving revenue records safely begins with purpose, ownership, and a tested mapping—not a blind copy.
Model the revenue relationship before you add another CRM field
A useful custom CRM starts with shared business concepts and handoffs, not a sprawling field list.
Editorial permissions should match real roles, not org-chart labels
A safe CMS workflow reflects who drafts, reviews, approves, and publishes content in practice, including how urgent corrections are handled.
Inventory content before moving it into a new CMS
A migration should decide what deserves a new home, what needs revision, and what should be retired before records are copied.
A content model should follow meaning, not the page mockup
Reusable structured content is easier to govern when its fields describe real editorial concepts rather than one visual arrangement.
Offline and error states belong in the product design
Mobile apps meet weak connections, expired sessions, denied permissions, and interrupted tasks; their recovery paths are part of the product.
Choose the app’s first job before its feature list
A focused mobile release begins with one user task and the riskiest assumption behind it, not a catalog of requested features.
App analytics should answer product questions, not collect everything
Instrumentation is more useful when every event has a decision attached and its collection respects the user’s expectations.