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NEWS
News and announcements from Roaring Media.
News and announcements
The latest articles are listed below. Each article is a native WordPress post and can be edited under Posts.
Lifecycle email is a funnel stage with infrastructure and consent obligations
Google’s Gmail sender guidance makes email setup and recipient control part of connected growth operations.
Full-funnel reporting should not invent an AI-search conversion channel
Google’s AI-feature documentation clarifies why marketers should use available Search reporting carefully and avoid unsupported attribution.
Page experience belongs in funnel diagnosis, not in a score chase
Google’s Core Web Vitals guidance helps teams evaluate real-world page experience without treating a metric as the whole funnel.
A newsletter plan starts with the sender setup, not the subject line
Google’s Gmail sender guidance is a practical technical and editorial check before a small team increases email cadence.
Google’s AI Search guidance favors useful foundations over quick fixes
Google says existing Search fundamentals apply to its AI features, a useful boundary for lean growth plans.
Core Web Vitals are a diagnostic, not a growth strategy
Google’s documentation explains the user-experience metrics and why a small growth plan should interpret them in context.
AI-assisted video needs provenance and a human claims review
NIST’s AI framework offers a risk-management lens for teams considering generated or AI-modified campaign footage.
Video accessibility belongs in the campaign’s version plan
WCAG 2.2 offers testable criteria that help creative teams think beyond a single polished master video.
A video cutdown does not cut down the responsibility for an endorsement
FTC endorsement guidance is a practical review reference when creator clips become shorter campaign variants.
Repurposing an endorsement cannot leave its disclosure behind
FTC guidance on endorsements matters whenever customer or creator statements travel into new content formats.
Search visibility still depends on making content genuinely useful
Google’s AI-feature guidance points publishers back to established Search fundamentals and helpful, accessible source material.
Email distribution depends on the sender habits behind the calendar
Google’s Gmail sender guidelines put authentication and easy unsubscribe into the operating plan for content newsletters.