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Ideas on strategy, creative, technology, and growth from Roaring Media.
Ideas and field notes
The latest articles are listed below. Each article is a native WordPress post and can be edited under Posts.
A Growth Roadmap Should Say What Not to Fund Yet
Coordinated growth begins by ranking opportunities against funnel evidence, team capacity, and commercial value—not by adding channels indiscriminately.
Your Channels Need One Commercial Plan, Not One Shared Calendar
Coordination means channels reinforce a defined buyer journey and business objective, rather than merely publish on the same dates.
Revenue-Aware Reporting Does Not Require Pretending Attribution Is Perfect
A sound growth report connects activity to business stages while naming what the available data cannot establish.
Not Every Repetitive Task Needs an AI Agent
Some workflows need predictable automation, not generated decisions; choosing the simplest responsible tool protects clarity and maintenance.
A Fractional Marketing Leader Should Make the In-House Team Stronger
External senior leadership works best when it adds direction and coordination while respecting internal expertise and ownership.
Before You Build an AI Agent, Draw the Handoff
The most revealing automation work often starts by making a business process visible, including its exceptions and human decisions.
Design the Failure Path Before the Happy Path Ships
An automation workflow is only operationally useful when staff know what happens after an uncertain answer, failed integration, or missing input.
A Better Video Shoot Starts Before Anyone Says Action
A useful production brief connects audience, message, channel, and approval decisions before a camera or edit timeline enters the picture.
One Interview Can Become Several Stories—If You Plan for It
Modular interview production can stretch expertise across channels without turning one conversation into a pile of interchangeable clips.
A View Count Is Not a Video Strategy
Video measurement should begin with the audience action a piece is meant to support, not a single platform number.
The First Job of a Fractional CMO Is to Find the Decision Nobody Owns
Marketing leadership begins by clarifying business priorities and ownership, not by adding another channel to an already crowded plan.
The Lead Handoff Is Part of the Marketing Plan
Marketing leadership must connect acquisition to the human follow-up that determines whether an inquiry can become a real opportunity.