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Ideas on strategy, creative, technology, and growth from Roaring Media.
Ideas and field notes
The latest articles are listed below. Each article is a native WordPress post and can be edited under Posts.
Design the journey before the homepage
A business website works better when its architecture begins with customer decisions, sales realities, and the actions each page needs to support.
Every website integration needs an owner
Forms, CRM connections, scheduling, payments, and analytics are only useful when teams understand who maintains the connection and what happens when it fails.
Accessibility belongs in website acceptance criteria
Accessibility is easier to address when it informs content, design, and development decisions from the start rather than appearing as a final audit.